Top 5 Navigation and Maps Apps on iOS in Kenya Q1 2024

In the first quarter of 2024, the navigation and maps category on the iOS platform in Kenya showcased some interesting trends. Here’s a closer look at the performance of the top 5 apps in this category, based on data from Sensor Tower.

Google Maps saw a steady decline in weekly downloads, starting from 1.9K in the first week of January to approximately 1.7K by the end of March. The app's weekly active users fluctuated slightly, peaking at around 81K in mid-January and stabilizing at approximately 78K by the end of the quarter.

Nairobi Expressway experienced a notable increase in weekly downloads, particularly in late February, reaching a peak of 357 in the week of February 26. The app maintained relatively consistent download numbers throughout the quarter, ending with 235 downloads in the final week of March.

Google Earth showed a consistent performance in weekly downloads, with numbers hovering around 200. The app's weekly active users increased from 1.2K at the beginning of January to around 1.4K by the end of March, indicating a steady user engagement.

Waze Navigation & Live Traffic had a stable download trend, starting at 113 downloads in the first week of January and reaching a slight peak of 152 downloads in early March. The app’s weekly active users exhibited minor fluctuations, peaking at 1.5K in early March and concluding the quarter with approximately 1.4K active users.

Qibla Compass (Kaaba Locator) showed significant growth in weekly downloads, especially in March, where it peaked at 177 downloads in the final week. The active user base also increased from 83 in early January to 122 by the end of March. The app generated some revenue, peaking at $7 in mid-January and $4 in early March.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.